MARKETING COORDINATION WITH HEART

Marketing that moves, with intention, care, and your brand at the centre - without needing a full-time hire.

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Marketing Coordination with Felt is like having someone quietly carrying your marketing bag with you - keeping things moving, keeping things aligned, so you can focus on the big picture.

We’re your fractional Marketing Manager - someone who really knows your brand, knows your voice, and can take the chaos of tasks and turn it into calm, clear steps that actually get done.

We take your broader marketing goals and break them down into manageable, achievable actions, then help bring them to life. This isn’t about ticking boxes - it’s about creating a rhythm, a momentum, and marketing that feels like you.

  • Investment: $175 + GST per hour

  • Recommended: 1–2 hours per week

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HOW IT WORKS

Your Marketing Coordination support might include:

  • Turning your broader strategy into a clear, achievable action plan

  • Prioritising tasks based on urgency, season, or growth goals

  • Consistently implementing across the month

  • Reviewing results and refining direction as needed

  • Monthly or bi-monthly check-ins to plan next steps

This service flexes with your business - supporting what’s needed, when it’s needed.

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HOW THIS LOOKS + FEELS

Working with Felt Marketing Coordination is the kind of support that actually breathes life into your marketing.

  • In-house partnership, with full accountability

  • High-touch creativity and attention to detail

  • Deep understanding of your brand voice, tone, and positioning

  • Strategic oversight with calm, organised delivery

  • Thoughtful follow-through every step of the way

We’re not just managing tasks - we’re on your team, fully invested, and we care that your marketing works and feels right.

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Even 1-2 hours a week can cover a lot, for example:

    • Copywriting

    • Template setup/refinement

    • Opt-in creation

    • Monthly rollout plans

    • Segment optimisation

    • Performance monitoring

    • Copy updates for clarity and conversion

    • SEO & GEO optimisation

    • Blog, sales, or event page uploads

    • CTA optimisation

    • Facebook / Meta campaign setup & optimisation

    • Audience testing & refinement

    • Performance monitoring & strategic tweaks

    • Coordinating creative projects (print or digital)

    • Managing suppliers

    • Ensuring brand consistency across all assets

    • Campaign implementation across platforms

    • Liaising with photographers, videographers, designers, or developers

    • Launch support

    • Monthly action plan check-ins

    • Reviewing results and refining priorities

    • Adjusting timelines to align with revenue or seasonal goals

    • Ad-hoc strategic guidance as required

IS THIS RIGHT FOR YOU?

Marketing Coordination is perfect if you’re:

  • A small to medium business with a strategy, but struggling to implement consistently

  • A founder who’s time-poor but growth-focused

  • A team needing senior marketing oversight without the full-time overhead

  • A solo operator craving structure, guidance, and support that’s wholehearted

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