Felt grew organically from the deep belief that telling stories is the way forward for wholehearted business. A way to connect and engage.
As business realises the importance of communication via channels like social media it is easy to get stuck in the ‘must do’s' of how to run their platforms.
The Felt path is anchored firmly in the belief that there is no absolute prescription beyond authenticity.
beyond the need to connect with real needs & real people.
To not feel that there is a look, a feel, a #fitspo that must be fulfilled. That business has a licence to be, well… authentic, ordinary, themselves, everyday.
In their own heartfelt way.
Felt was founded by wine marketer and hospitality industry professional Jessamyn McLachlan in 2015.
After a background that traversed family business, wine marketing, hospitality, craft beer and wholefoods; it became glaringly obvious to her that communications for wholehearted business needed to centre around its own unique stories. Ultimately an engaging and (more often than not) affordable marketing strategy to adopt. And once set to a clear framework, not impossible for business or operators to run in house.
Jess’s drive was always to be high touch, a brand counsellor if you will.
Having run and grown up in family and small business herself, she was well aware of how the many small jobs pile up in a day - making it hard to find the time to action brand communications via channels like social media, newsletters, websites. Indeed that there were times within the framework of running a business that it was hard to ‘see the wood for the trees’.
Her intention was to create a service that would work in synergy with current marketing efforts and enhance overall recognition and engagement for a brand. And ultimately, make life easier for the business operator.