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      <image:title>HOME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.feltbrandstories.com/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-16</lastmod>
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      <image:title>OUR STORY</image:title>
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  <url>
    <loc>https://www.feltbrandstories.com/letschat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1668108173885-C6VDEBGQZ8B3HOLKAPWN/229A0291+meg+hansen+photography.jpg</image:loc>
      <image:title>LETS CHAT!</image:title>
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  </url>
  <url>
    <loc>https://www.feltbrandstories.com/apple-crumble-cake</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534746812059-Y57FXCHZ6IYCJ32ABEY1/IMG_3749.JPG</image:loc>
      <image:title>APPLE CRUMBLE CAKE</image:title>
      <image:caption>Beyond moreish on a cold afternoon with a cup of tea or a great way to use up old apples as the weather warms. Either way DELICIOUS…we promise!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534746812059-Y57FXCHZ6IYCJ32ABEY1/IMG_3749.JPG</image:loc>
      <image:title>APPLE CRUMBLE CAKE</image:title>
      <image:caption>Beyond moreish on a cold afternoon with a cup of tea or a great way to use up old apples as the weather warms. Either way DELICIOUS…we promise!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/choc-chia-snap-bikkies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534746177893-EHRTZF7TXBXRZ2BG0OQC/DSC_5666.jpg</image:loc>
      <image:title>CHOC CHIA SNAP BIKKIES</image:title>
      <image:caption>Our Choc Chia Snap Bikkies can be made in bulk and will last for several weeks when stored in glass or tin. Recipe ingredients can be doubled for a larger batch as well but the below quantities will still give around 30 bikkies which should, HOPEFULLY, see you through the week!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534746177893-EHRTZF7TXBXRZ2BG0OQC/DSC_5666.jpg</image:loc>
      <image:title>CHOC CHIA SNAP BIKKIES</image:title>
      <image:caption>Our Choc Chia Snap Bikkies can be made in bulk and will last for several weeks when stored in glass or tin. Recipe ingredients can be doubled for a larger batch as well but the below quantities will still give around 30 bikkies which should, HOPEFULLY, see you through the week!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/recipes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748679886-2OSVULVHRO7TVGK82YTL/IMG_3749.JPG</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Beyond moreish on a cold afternoon with a cup of tea or a great way to use up old apples as the weather warms. Either way DELICIOUS…we promise!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748651271-DYZI3ZO4BU8DDUS6O73V/DSC_5771.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>A few years experimentation led us to this dense, moist B. bread with a great crumb. A favourite with kids wee and tall, especially those who cant (and shouldn’t be) eating the Café stuff!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165894417-NAXK7C70OA7RP7ZBNGLY/DSC_5756.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Made with a blend largely comprised of nutrient dense Buckwheat flour and Bibba fruit sweetener – our muffins are a fibre punch to say the least. Muffins need to be eaten in around 2 days (sugar is an amazing preservative and without it and all the other additives, food simply doesn’t last long. Period). However the muffins freeze &amp; reheat well (they take about 8 – 10 mins in a pre-warmed oven).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748641927-D4FLE4D9IRXRKKJC31HP/IMG_3749.JPG</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Our Choc Chia Snap Bikkies can be made in bulk and will last for several weeks when stored in glass or tin. Recipe ingredients can be doubled for a larger batch as well but the below quantities will still give around 30 bikkies which should, HOPEFULLY, see you through the week!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540166016760-557LO432L67LSUGC46YZ/image-asset.jpeg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>These are DEAD EASY one pot wonders and delicious. They fool even the most hardened sugarophile. We think its probably something to do with the lure of the cupcake – who doesn’t love them?! This batter can also be made as a single cake and eaten with your cream of choice!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1539756052821-6Y49VI08VRSY43Q6DTDB/IMG_2573%5B224%5D.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>A bit more savoury than our Banana Bread, this Ginger Loaf is just as moist, just as delicious and just like Christmas…. In cake form! Who has the Eggnog?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1543189983314-19DLS6QWKPLAGZ19WCIJ/DSC_1830.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>The word LOVE is thrown around with abandon when the jars are stocked full of this at FELT HQ! Cute shapes and Xmas spirit help too... Refined sugar and gluten free, the real flavor punch comes from the butter and fresh ginger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748679886-2OSVULVHRO7TVGK82YTL/IMG_3749.JPG</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Beyond moreish on a cold afternoon with a cup of tea or a great way to use up old apples as the weather warms. Either way DELICIOUS…we promise!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748651271-DYZI3ZO4BU8DDUS6O73V/DSC_5771.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>A few years experimentation led us to this dense, moist B. bread with a great crumb. A favourite with kids wee and tall, especially those who cant (and shouldn’t be) eating the Café stuff!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165894417-NAXK7C70OA7RP7ZBNGLY/DSC_5756.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Made with a blend largely comprised of nutrient dense Buckwheat flour and Bibba fruit sweetener – our muffins are a fibre punch to say the least. Muffins need to be eaten in around 2 days (sugar is an amazing preservative and without it and all the other additives, food simply doesn’t last long. Period). However the muffins freeze &amp; reheat well (they take about 8 – 10 mins in a pre-warmed oven).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534748641927-D4FLE4D9IRXRKKJC31HP/IMG_3749.JPG</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>Our Choc Chia Snap Bikkies can be made in bulk and will last for several weeks when stored in glass or tin. Recipe ingredients can be doubled for a larger batch as well but the below quantities will still give around 30 bikkies which should, HOPEFULLY, see you through the week!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540166016760-557LO432L67LSUGC46YZ/image-asset.jpeg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>These are DEAD EASY one pot wonders and delicious. They fool even the most hardened sugarophile. We think its probably something to do with the lure of the cupcake – who doesn’t love them?! This batter can also be made as a single cake and eaten with your cream of choice!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1539756052821-6Y49VI08VRSY43Q6DTDB/IMG_2573%5B224%5D.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>A bit more savoury than our Banana Bread, this Ginger Loaf is just as moist, just as delicious and just like Christmas…. In cake form! Who has the Eggnog?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1543189983314-19DLS6QWKPLAGZ19WCIJ/DSC_1830.jpg</image:loc>
      <image:title>RECIPES</image:title>
      <image:caption>The word LOVE is thrown around with abandon when the jars are stocked full of this at FELT HQ! Cute shapes and Xmas spirit help too... Refined sugar and gluten free, the real flavor punch comes from the butter and fresh ginger.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/banana-bread</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534745509764-Y07LKSW1V4YYK6DWZRZ8/DSC_5771.jpg</image:loc>
      <image:title>BANANA BREAD</image:title>
      <image:caption>A few years experimentation led us to this dense, moist B. bread with a great crumb. A favourite with kids wee and tall, especially those who cant (and shouldn’t be) eating the Café stuff!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1534745509764-Y07LKSW1V4YYK6DWZRZ8/DSC_5771.jpg</image:loc>
      <image:title>BANANA BREAD</image:title>
      <image:caption>A few years experimentation led us to this dense, moist B. bread with a great crumb. A favourite with kids wee and tall, especially those who cant (and shouldn’t be) eating the Café stuff!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/ginger-loaf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1539755573097-MV9PV9KYPNFPK2FT325C/IMG_2573%5B224%5D.jpg</image:loc>
      <image:title>GINGER LOAF</image:title>
      <image:caption>A bit more savoury than our Banana Bread, this Ginger Loaf is just as moist, just as delicious and just like Christmas…. In cake form! Who has the Eggnog?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1539755573097-MV9PV9KYPNFPK2FT325C/IMG_2573%5B224%5D.jpg</image:loc>
      <image:title>GINGER LOAF</image:title>
      <image:caption>A bit more savoury than our Banana Bread, this Ginger Loaf is just as moist, just as delicious and just like Christmas…. In cake form! Who has the Eggnog?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/chocolate-cuppies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165884282-R1C5TKYCKFRXM4AJ6NZZ/DSC_5867.jpg</image:loc>
      <image:title>CHOCOLATE CUPPIES</image:title>
      <image:caption>These are DEAD EASY one pot wonders and delicious. They fool even the most hardened sugarophile. We think its probably something to do with the lure of the cupcake – who doesn’t love them?! This batter can also be made as a single cake and eaten with your cream of choice!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165884282-R1C5TKYCKFRXM4AJ6NZZ/DSC_5867.jpg</image:loc>
      <image:title>CHOCOLATE CUPPIES</image:title>
      <image:caption>These are DEAD EASY one pot wonders and delicious. They fool even the most hardened sugarophile. We think its probably something to do with the lure of the cupcake – who doesn’t love them?! This batter can also be made as a single cake and eaten with your cream of choice!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/blueberry-vanilla-muffins</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165647540-SDKV21AG48R2YULUV9MV/DSC_5756.jpg</image:loc>
      <image:title>BLUEBERRY &amp; VANILLA MUFFINS</image:title>
      <image:caption>Made with a blend largely comprised of nutrient dense Buckwheat flour and Bibba fruit sweetener – our muffins are a fibre punch to say the least. Muffins need to be eaten in around 2 days (sugar is an amazing preservative and without it and all the other additives, food simply doesn’t last long. Period). However the muffins freeze &amp; reheat well (they take about 8 – 10 mins in a pre-warmed oven).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540165647540-SDKV21AG48R2YULUV9MV/DSC_5756.jpg</image:loc>
      <image:title>BLUEBERRY &amp; VANILLA MUFFINS</image:title>
      <image:caption>Made with a blend largely comprised of nutrient dense Buckwheat flour and Bibba fruit sweetener – our muffins are a fibre punch to say the least. Muffins need to be eaten in around 2 days (sugar is an amazing preservative and without it and all the other additives, food simply doesn’t last long. Period). However the muffins freeze &amp; reheat well (they take about 8 – 10 mins in a pre-warmed oven).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/festive-gingerbread-bikkies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540167829085-FO7NVVVU1328KA50T921/DSC_1830.jpg</image:loc>
      <image:title>FESTIVE GINGERBREAD BIKKIES</image:title>
      <image:caption>Adapted from a recipe found several years ago in a Delicious Christmas Edition. Can’t find the original so not sure who to credit. It’s super popular in our house – the word LOVE is thrown around with abandon when the jars are stocked full of it. Cute shapes and Xmas spirit help. 100% sugar and gluten free and very low grain, the real flavor punch comes from the butter and fresh ginger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540167829085-FO7NVVVU1328KA50T921/DSC_1830.jpg</image:loc>
      <image:title>FESTIVE GINGERBREAD BIKKIES</image:title>
      <image:caption>Adapted from a recipe found several years ago in a Delicious Christmas Edition. Can’t find the original so not sure who to credit. It’s super popular in our house – the word LOVE is thrown around with abandon when the jars are stocked full of it. Cute shapes and Xmas spirit help. 100% sugar and gluten free and very low grain, the real flavor punch comes from the butter and fresh ginger.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/christmas-cakes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540167377305-J2KQX2NJUEPM9IC7V3HY/DSC_1955.jpg</image:loc>
      <image:title>CHRISTMAS CAKES</image:title>
      <image:caption>These are pretty moreish and are gluten, added sugar and booze free. The dried fruit is plenty sweet enough and we tea soak it to give a depth of flavor usually enhanced by brandy. They could also be made dairy free pretty easily by replacing the butter with something rich like Macadamia oil if this is your preference. And if you want them to last longer and have no problems with a little alcohol, then by all means include a nip or two of brandy!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1540167377305-J2KQX2NJUEPM9IC7V3HY/DSC_1955.jpg</image:loc>
      <image:title>CHRISTMAS CAKES</image:title>
      <image:caption>These are pretty moreish and are gluten, added sugar and booze free. The dried fruit is plenty sweet enough and we tea soak it to give a depth of flavor usually enhanced by brandy. They could also be made dairy free pretty easily by replacing the butter with something rich like Macadamia oil if this is your preference. And if you want them to last longer and have no problems with a little alcohol, then by all means include a nip or two of brandy!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/digitalcoaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/06aceee1-1902-4d2f-977c-8a304fc4c90b/229A0064+meg+hansen+photography.jpg</image:loc>
      <image:title>DIGITAL COACHING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/06aceee1-1902-4d2f-977c-8a304fc4c90b/229A0064+meg+hansen+photography.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/64e6f7db-91b6-4683-a20e-1a67e1a9e057/_DSC3019.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/9e6e6438-0ec8-43e4-82d7-56e672eb16e2/_DSC3175.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/3f40d04d-7163-44e6-80d4-dc2eee2ad0c2/_DSC3031.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/socialmediamanagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/3f44e031-077e-4adf-998f-3a23feac7739/_DSC2543.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/c3970901-47ce-4504-8457-e6e0d26230db/COMMUNITYMANAGEMENT.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/workshopspace</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/26c1797b-c2d7-4c16-ba0f-651b7955ea3f/DSC_6646-2.jpg</image:loc>
      <image:title>WORKSHOP SPACE - Make it stand out</image:title>
      <image:caption>Image with thanks Forabel Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/d14dfeff-daa6-4e9c-9619-e60164527959/IMG_2789+4.jpg</image:loc>
      <image:title>WORKSHOP SPACE</image:title>
      <image:caption>Felt Workshop Room 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/7c33acd4-78c5-4d7d-8529-bd257ca05ec4/_dsc4433+2.jpg</image:loc>
      <image:title>WORKSHOP SPACE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/eaebf871-607c-431d-ac12-24ef1c86b4ab/_dsc4407.JPG</image:loc>
      <image:title>WORKSHOP SPACE</image:title>
      <image:caption>Felt Workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/da6ce28d-0e3d-466f-b5a9-cd7b7013d057/_dsc4383.jpg</image:loc>
      <image:title>WORKSHOP SPACE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/26c1797b-c2d7-4c16-ba0f-651b7955ea3f/DSC_6646-2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/d14dfeff-daa6-4e9c-9619-e60164527959/IMG_2789+4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/eaebf871-607c-431d-ac12-24ef1c86b4ab/_dsc4407.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/7c33acd4-78c5-4d7d-8529-bd257ca05ec4/_dsc4433+2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/da6ce28d-0e3d-466f-b5a9-cd7b7013d057/_dsc4383.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/heartfelt-story-circle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1731392624813-CVOWVTEHX26A15NKAKS5/Untitled%2Bdesign-17.jpg</image:loc>
      <image:title>HEARTFELT STORY CIRCLE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/40c6ec98-3488-4f12-904e-a28bf27bae0d/IMG_7994.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1ebb0158-f817-4703-a882-e466387b8582/1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/d6c24839-b7ea-4772-87c6-253759af7898/Tier+Graphic-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/c2fd31ea-9358-4ee5-b910-8aefcdcc8098/_DSC2377.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/9d02f8b4-1c08-4c31-b525-f8df99444d22/229A3873%2525252Bmeg%2525252Bhansen%2525252Bphotography.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/58b3c6a1-03e6-4fec-bf84-d05f50912da0/_DSC2638.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/715d871e-311d-48eb-9db4-a3a145c2158a/_DSC3031.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/c6bc27fe-1e87-43a8-a242-a4c2eb191d9e/Digital+Coaching+Session+with+Jessamyn+McLachlan</image:loc>
      <image:title>HEARTFELT STORY CIRCLE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/8f42e8ab-0ead-4cae-8862-6957e39765ea/Photo+7-12-2023%2C+12+30+52%E2%80%AFpm.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/105b43ad-5c70-49cf-ac77-80ad3ee1f1ba/IMG_1433.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/9b451ddf-7a5f-4ab0-878f-f291678cb32a/IMG_1404.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/e74027c3-d4a2-4752-a5fd-2b4391285a1c/IMG_0523.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/86f3aaa1-ef29-451b-a078-4b09159b441d/Photo+21-11-2024%2C+11+30+23+am.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/00ff392c-4c7a-490d-9e9f-c65f254ec49d/IMG_9548.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/851fd7f0-ae50-45d9-8b11-8b34c47f452d/IMG_4171.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/3a2b49e9-5e32-4877-9fa3-07935b9e5bb8/Photo+30-1-2024%2C+3+19+00+PM.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/25115df1-a1b6-45dd-bbfb-c66c556a15dc/Photo+19-8-2022%2C+12+39+52+pm.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/850bd183-9609-46fd-9a71-2c8669fe838d/IMG_2806%2B2.jpg</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/8f42e8ab-0ead-4cae-8862-6957e39765ea/Photo+7-12-2023%2C+12+30+52%E2%80%AFpm.JPG</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/e74027c3-d4a2-4752-a5fd-2b4391285a1c/IMG_0523.JPG</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/851fd7f0-ae50-45d9-8b11-8b34c47f452d/IMG_4171.jpg</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/105b43ad-5c70-49cf-ac77-80ad3ee1f1ba/IMG_1433.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/86f3aaa1-ef29-451b-a078-4b09159b441d/Photo+21-11-2024%2C+11+30+23+am.JPG</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/3a2b49e9-5e32-4877-9fa3-07935b9e5bb8/Photo+30-1-2024%2C+3+19+00+PM.JPG</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/9b451ddf-7a5f-4ab0-878f-f291678cb32a/IMG_1404.jpg</image:loc>
      <image:title>OUR WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/00ff392c-4c7a-490d-9e9f-c65f254ec49d/IMG_9548.JPG</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/25115df1-a1b6-45dd-bbfb-c66c556a15dc/Photo+19-8-2022%2C+12+39+52+pm.jpg</image:loc>
      <image:title>OUR WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/850bd183-9609-46fd-9a71-2c8669fe838d/IMG_2806%2B2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.feltbrandstories.com/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/515a0e86-bb3e-4630-b282-e7310b508eac/_DSC2638.jpg</image:loc>
      <image:title>OUR TEAM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/0114f782-5868-4085-b36a-5b685e9a74ee/Meet_Jen.jpg</image:loc>
      <image:title>OUR TEAM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/7918a4ee-66fc-4b56-bda5-cfc283d7ffdd/_DSC2476.JPG</image:loc>
      <image:title>OUR TEAM</image:title>
    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/7918a4ee-66fc-4b56-bda5-cfc283d7ffdd/_DSC2476.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/38e1a5e3-16f4-4a7a-a21d-6ef01722be2e/IMG_9507.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1798d2fb-e139-4768-ae7a-da65668703ec/AuditandAlign.png</image:loc>
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    <image:image>
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      <image:title>AUDIT + ALIGN MINI OFFER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1b9a1a6c-fd6d-4789-9314-87965a5ea5c9/Free+Workshop+Tiles+%28Instagram+Post+%2845%29%29-5.png</image:loc>
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    <image:image>
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      <image:title>Free Content Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-11-25</lastmod>
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    <loc>https://www.feltbrandstories.com/marketingcoordination</loc>
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    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
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    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/ad411604-e03e-49fb-ac98-cc5c67e6bb43/_DSC2815.png</image:loc>
    </image:image>
    <image:image>
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      <image:title>Connection Converts in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-06</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
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      <image:title>SHOP - AUDIT + ALIGN - 1.png</image:title>
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    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:title>SHOP - Inspiration &amp; Brand Story Strategy Session</image:title>
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    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5928b09844024329b93f5a5d/1691541004171-G29U9NMDWL97JMQLPXVI/Felt+Tiles-28.png</image:loc>
      <image:title>SHOP - Brand Story Inspiration Hour (and a half)</image:title>
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      <image:title>SHOP - Coaching Bundle (3 sessions)</image:title>
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